---
description: Get a quick and detailed side-by-side comparison for Hotjar vs Optimal Workshop. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Hotjar vs Optimal Workshop Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/109/web-analytics/software) > [Hotjar \<span\>vs\</span\> Optimal Workshop](https://www.getapp.com.au/compare/101789/2050729/hotjar/vs/reframer)

# Compare Hotjar vs Optimal Workshop

Canonical: https://www.getapp.com.au/compare/101789/2050729/hotjar/vs/reframer

> Detailed comparison between Hotjar and Optimal Workshop. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Hotjar | Optimal Workshop |
| **Overall rating** | 4.6/5 | 4.4/5 |
| **Total Reviews** | 539 | 7 |
| **Starting Price** | USD 39.00 | USD 199.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Chromebook (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Hotjar

- API
- Annotations
- Collaboration Tools
- Commenting/Notes
- Customisable Branding
- Customizable Questions
- Data Import/Export
- Drag & Drop
- Heatmaps
- Multi-Channel Distribution
- Qualitative Comparative Analysis
- Real-Time Data
- Reporting/Analytics
- Search/Filter
- Single Sign On
- Survey Builder
- Surveys & Feedback
- Tagging
- User Research Analysis
- Visual Analytics

### Optimal Workshop

- API
- Annotations
- Collaboration Tools
- Commenting/Notes
- Customisable Branding
- Customizable Questions
- Data Import/Export
- Drag & Drop
- Heatmaps
- Multi-Channel Distribution
- Qualitative Comparative Analysis
- Real-Time Data
- Reporting/Analytics
- Search/Filter
- Single Sign On
- Survey Builder
- Surveys & Feedback
- Tagging
- User Research Analysis
- Visual Analytics

## Links

- [View Hotjar Profile](https://www.getapp.com.au/software/101789/hotjar)
- [View Optimal Workshop Profile](https://www.getapp.com.au/software/2050729/reframer)
- [View Original Comparison](https://www.getapp.com.au/compare/101789/2050729/hotjar/vs/reframer)

-----

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