---
description: Get a quick and detailed side-by-side comparison for Hotjar vs Userbrain. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Hotjar vs Userbrain Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/109/web-analytics/software) > [Hotjar \<span\>vs\</span\> Userbrain](https://www.getapp.com.au/compare/101789/130543/hotjar/vs/userbrain)

# Compare Hotjar vs Userbrain

Canonical: https://www.getapp.com.au/compare/101789/130543/hotjar/vs/userbrain

> Detailed comparison between Hotjar and Userbrain. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Hotjar | Userbrain |
| **Overall rating** | 4.6/5 | 4.2/5 |
| **Total Reviews** | 539 | 88 |
| **Starting Price** | USD 39.00 | USD 0.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Hotjar

- A/B Testing
- Access Controls/Permissions
- Audience Targeting
- Collaboration Tools
- Commenting/Notes
- Conversion Rate Optimisation
- Customizable Reports
- Customizable Templates
- Demographic Data
- Email Reminders
- For Websites
- Issue Tracking
- Performance Metrics
- Prototype Creation
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Survey/Poll Management
- Surveys & Feedback
- Video Support

### Userbrain

- A/B Testing
- Access Controls/Permissions
- Audience Targeting
- Collaboration Tools
- Commenting/Notes
- Conversion Rate Optimisation
- Customizable Reports
- Customizable Templates
- Demographic Data
- Email Reminders
- For Websites
- Issue Tracking
- Performance Metrics
- Prototype Creation
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Survey/Poll Management
- Surveys & Feedback
- Video Support

## Links

- [View Hotjar Profile](https://www.getapp.com.au/software/101789/hotjar)
- [View Userbrain Profile](https://www.getapp.com.au/software/130543/userbrain)
- [View Original Comparison](https://www.getapp.com.au/compare/101789/130543/hotjar/vs/userbrain)

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