---
description: Get a quick and detailed side-by-side comparison for Hotjar vs AppsFlyer. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Hotjar vs AppsFlyer Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Customer Journey Mapping Tools](/directory/1611/customer-journey-mapping-tools/software) > [Hotjar \<span\>vs\</span\> AppsFlyer](https://www.getapp.com.au/compare/101789/119911/hotjar/vs/appsflyer)

# Compare Hotjar vs AppsFlyer

Canonical: https://www.getapp.com.au/compare/101789/119911/hotjar/vs/appsflyer

> Detailed comparison between Hotjar and AppsFlyer. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Hotjar | AppsFlyer |
| **Overall rating** | 4.6/5 | 4.5/5 |
| **Total Reviews** | 539 | 138 |
| **Starting Price** | USD 39.00 | USD 0.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Hotjar

- A/B Testing
- API
- Activity Dashboard
- Audience Targeting
- Campaign Tracking
- Conversion Tracking
- Customer Experience Management
- Customer Journey Mapping
- Customizable Reports
- Dashboard
- Data Import/Export
- Multi-Channel Data Collection
- Performance Metrics
- Reporting/Analytics
- Search/Filter
- Website Analytics

### AppsFlyer

- A/B Testing
- API
- Activity Dashboard
- Attribution Modeling
- Audience Targeting
- Campaign Tracking
- Channel Management
- Conversion Tracking
- Customer Experience Management
- Customer Journey Mapping
- Dashboard
- Data Import/Export
- Multi-Channel Data Collection
- Performance Metrics
- Reporting/Analytics
- Revenue Tracking
- Search/Filter
- Uninstall Tracking
- Website Analytics

## Links

- [View Hotjar Profile](https://www.getapp.com.au/software/101789/hotjar)
- [View AppsFlyer Profile](https://www.getapp.com.au/software/119911/appsflyer)
- [View Original Comparison](https://www.getapp.com.au/compare/101789/119911/hotjar/vs/appsflyer)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Hotjar vs AppsFlyer Comparison | GetApp Australia 2026","description":"Get a quick and detailed side-by-side comparison for Hotjar vs AppsFlyer. GetApp will help you learn more about each of these software benefits and disadvantages.","url":"https://www.getapp.com.au/compare/101789/119911/hotjar/vs/appsflyer","about":[{"@id":"https://www.getapp.com.au/software/101789/hotjar#software"},{"@id":"https://www.getapp.com.au/software/119911/appsflyer#software"}],"breadcrumb":{"@id":"https://www.getapp.com.au/compare/101789/119911/hotjar/vs/appsflyer#breadcrumblist"},"@id":"https://www.getapp.com.au/compare/101789/119911/hotjar/vs/appsflyer#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.com.au/#website"},"publisher":{"@id":"https://www.getapp.com.au/#organization"},"inLanguage":"en-AU"},{"name":"Hotjar","description":"Hotjar is a comprehensive behavior analytics platform that provides website owners with detailed insights into user behavior and interaction patterns. The platform combines multiple analytical tools into a unified system, allowing businesses to observe real user sessions through recordings and heatmaps that visualize where visitors click, move, and spend time on web pages. These visualization tools help identify which page elements drive conversions and which areas users ignore, enabling data-driven optimization decisions without relying on assumptions.\n\nThe platform extends beyond passive observation by incorporating active feedback collection mechanisms. Through customizable surveys and feedback widgets, organizations can gather direct input from users about their experiences, preferences, and pain points while navigating the website. This combination of observational data and user-provided feedback creates a holistic understanding of the customer journey, highlighting friction points and opportunities for improvement. Hotjar also offers interview functionality for conducting one-on-one sessions with users to test prototypes, validate hypotheses, and refine designs based on real user interactions.\n\nHotjar integrates with popular analytics and marketing tools including Google Analytics, Unbounce, and Zapier, allowing teams to connect behavioral insights with other data sources for comprehensive analysis. The platform includes additional analytical capabilities such as funnels for tracking user paths, dashboards for centralized data visualization, and trend analysis for monitoring changes in user behavior over time. These features support various team functions across organizations, providing specialized insights for marketing teams optimizing campaigns, product managers making roadmap decisions, designers refining user experiences, and researchers conducting usability studies.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/3967b1d0-003d-48ea-b373-3cea342d9d3b.png","url":"https://www.getapp.com.au/software/101789/hotjar","@id":"https://www.getapp.com.au/software/101789/hotjar#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":539,"ratingValue":4.6},"offers":{"price":"39","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"AppsFlyer","description":"AppsFlyer is a cloud-based mobile attribution and marketing analytics platform which assists app marketers with campaign management and conversion tracking. Its key features include customer journey mapping, attribution modeling, audience segmentation, social media metrics and retention tracking. \n\nThe application comes with a module which enables teams to attribute app installs to particular marketing campaigns and media sources. Marketers can use the granular dashboards to attribute source network or channel, ad type, ad group and creatives for users. AppsFlyer provides dynamic cohort and retention reports and allows marketing teams to filter data and compare user behavior and performance. A flexible grouping tool lets team members examine trends specific to users who engaged with the app via the same ad, campaign, media source or country. \n\nAppsFlyer includes a centralized dashboard which allows managers to search, build and manage audiences. It lets staff split audiences to run A/B tests and analyze different partners, bidding types, creatives, message types and more.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/83459fce-983d-4223-8268-5154cfe15178.png","url":"https://www.getapp.com.au/software/119911/appsflyer","@id":"https://www.getapp.com.au/software/119911/appsflyer#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":138,"ratingValue":4.5},"offers":{"price":"0","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@id":"https://www.getapp.com.au/compare/101789/119911/hotjar/vs/appsflyer#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Journey Mapping Tools","position":2,"item":"/directory/1611/customer-journey-mapping-tools/software","@type":"ListItem"},{"name":"Hotjar vs AppsFlyer","position":3,"item":"https://www.getapp.com.au/compare/101789/119911/hotjar/vs/appsflyer","@type":"ListItem"}]}]}
</script>