---
description: Get a quick and detailed side-by-side comparison for Hotjar vs Fomo. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Hotjar vs Fomo Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Customer Retention Software](/directory/3876/customer-retention/software) > [Hotjar \<span\>vs\</span\> Fomo](https://www.getapp.com.au/compare/101789/110725/hotjar/vs/fomo)

# Compare Hotjar vs Fomo

Canonical: https://www.getapp.com.au/compare/101789/110725/hotjar/vs/fomo

> Detailed comparison between Hotjar and Fomo. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Hotjar | Fomo |
| **Overall rating** | 4.6/5 | 4.9/5 |
| **Total Reviews** | 541 | 124 |
| **Starting Price** | USD 39.00 | USD 25.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Hotjar

- A/B Testing
- API
- Conversion Rate Optimisation
- Customizable Reports
- Data Import/Export
- Drag & Drop
- Engagement Tracking
- Geotargeting
- KPI Monitoring
- Monitoring
- Multi-Language
- Performance Metrics
- Real-Time Data
- Reporting/Analytics
- Survey/Poll Management
- Surveys & Feedback
- Third-Party Integrations
- Video Support
- Visitor Tracking
- Widgets

### Fomo

- A/B Testing
- API
- Data Import/Export
- Drag & Drop
- Geotargeting
- Multi-Language
- Performance Metrics
- Reporting/Analytics
- Third-Party Integrations
- Widgets

## Links

- [View Hotjar Profile](https://www.getapp.com.au/software/101789/hotjar)
- [View Fomo Profile](https://www.getapp.com.au/software/110725/fomo)
- [View Original Comparison](https://www.getapp.com.au/compare/101789/110725/hotjar/vs/fomo)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Hotjar vs Fomo Comparison | GetApp Australia 2026","description":"Get a quick and detailed side-by-side comparison for Hotjar vs Fomo. GetApp will help you learn more about each of these software benefits and disadvantages.","url":"https://www.getapp.com.au/compare/101789/110725/hotjar/vs/fomo","about":[{"@id":"https://www.getapp.com.au/software/101789/hotjar#software"},{"@id":"https://www.getapp.com.au/software/110725/fomo#software"}],"breadcrumb":{"@id":"https://www.getapp.com.au/compare/101789/110725/hotjar/vs/fomo#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.com.au/compare/101789/110725/hotjar/vs/fomo#webpage","publisher":{"@id":"https://www.getapp.com.au/#organization"},"inLanguage":"en-AU","isPartOf":{"@id":"https://www.getapp.com.au/#website"}},{"name":"Hotjar","description":"Hotjar is a comprehensive behavior analytics platform that provides website owners with detailed insights into user behavior and interaction patterns. The platform combines multiple analytical tools into a unified system, allowing businesses to observe real user sessions through recordings and heatmaps that visualize where visitors click, move, and spend time on web pages. These visualization tools help identify which page elements drive conversions and which areas users ignore, enabling data-driven optimization decisions without relying on assumptions.\n\nThe platform extends beyond passive observation by incorporating active feedback collection mechanisms. Through customizable surveys and feedback widgets, organizations can gather direct input from users about their experiences, preferences, and pain points while navigating the website. This combination of observational data and user-provided feedback creates a holistic understanding of the customer journey, highlighting friction points and opportunities for improvement. Hotjar also offers interview functionality for conducting one-on-one sessions with users to test prototypes, validate hypotheses, and refine designs based on real user interactions.\n\nHotjar integrates with popular analytics and marketing tools including Google Analytics, Unbounce, and Zapier, allowing teams to connect behavioral insights with other data sources for comprehensive analysis. The platform includes additional analytical capabilities such as funnels for tracking user paths, dashboards for centralized data visualization, and trend analysis for monitoring changes in user behavior over time. These features support various team functions across organizations, providing specialized insights for marketing teams optimizing campaigns, product managers making roadmap decisions, designers refining user experiences, and researchers conducting usability studies.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/3967b1d0-003d-48ea-b373-3cea342d9d3b.png","url":"https://www.getapp.com.au/software/101789/hotjar","@type":"SoftwareApplication","@id":"https://www.getapp.com.au/software/101789/hotjar#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":541,"ratingValue":4.6},"offers":{"price":"39","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Fomo","description":"Fomo is a cloud-based no-code social proof marketing automation solution for websites which aims to foster credibility and increase conversion rates by displaying recent customer activity to website visitors. The software offers a range of native integrations with sales and marketing systems, eCommerce platforms, social media, shopping carts, customer messaging, and other applications, in addition to a developer API.\n\nFomo’s codeless interface allows users to create an unlimited number of message permutations and conversation scenarios to present to site visitors. Annotations, fallbacks, and styling can be added to control every element. Users can also create template rules to transform data however they need, and page rules to control which notifications are shown to visitors, and where. The theme builder allows users to customize the branding of Fomo’s pre-made themes, or create fully custom themes using CSS.\n\nFomo employs machine learning to optimize site visitor conversions, but also provides users with access to more than 30 controls for delays, randomization, maximum notifications per page, and more. Multi-language translations allow users to localize content for visitors in different countries, and advanced IP techniques can be used to prioritize local content. Fomo provides users with insights into how to improve their conversion rate, and offers a scorecard to measure the impact of social proof.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/d7a42899-0e45-4976-9930-72368f2b8dd3.png","url":"https://www.getapp.com.au/software/110725/fomo","@type":"SoftwareApplication","@id":"https://www.getapp.com.au/software/110725/fomo#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":124,"ratingValue":4.9},"offers":{"price":"25","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Customer Retention Software","position":2,"item":"/directory/3876/customer-retention/software","@type":"ListItem"},{"name":"Hotjar vs Fomo","position":3,"item":"https://www.getapp.com.au/compare/101789/110725/hotjar/vs/fomo","@type":"ListItem"}],"@id":"https://www.getapp.com.au/compare/101789/110725/hotjar/vs/fomo#breadcrumblist"}]}
</script>
