---
description: Get a quick and detailed side-by-side comparison for Brand24 vs Muck Rack. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Brand24 vs Muck Rack Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Social Media Monitoring Software](/directory/1091/social-media-monitoring/software) > [Brand24 \<span\>vs\</span\> Muck Rack](https://www.getapp.com.au/compare/101485/2048243/brand24/vs/muck-rack)

# Compare Brand24 vs Muck Rack

Canonical: https://www.getapp.com.au/compare/101485/2048243/brand24/vs/muck-rack

> Detailed comparison between Brand24 and Muck Rack. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Brand24 | Muck Rack |
| **Overall rating** | 4.7/5 | 4.2/5 |
| **Total Reviews** | 254 | 25 |
| **Starting Price** | USD 199.00 | - |
| **Free Trial** | Yes | - |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | - |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Key features

### Brand24

- Article Author Database
- Brand Tracking
- Campaign Management
- Contact Management
- Customer Engagement
- Customizable Reports
- Dashboard
- Engagement Tracking
- Filtering
- Impact Measurement
- Keyword Tracking
- Mobile Alerts
- Monitoring
- Natural Language Processing
- Press Monitoring
- Project Management
- Real-Time Data
- Real-Time Reporting
- Review Monitoring
- Social Media Integration

### Muck Rack

- Article Author Database
- Campaign Management
- Contact Management
- Monitoring
- Press Monitoring

## Links

- [View Brand24 Profile](https://www.getapp.com.au/software/101485/brand24)
- [View Muck Rack Profile](https://www.getapp.com.au/software/2048243/muck-rack)
- [View Original Comparison](https://www.getapp.com.au/compare/101485/2048243/brand24/vs/muck-rack)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Brand24 vs Muck Rack Comparison | GetApp Australia 2026","description":"Get a quick and detailed side-by-side comparison for Brand24 vs Muck Rack. GetApp will help you learn more about each of these software benefits and disadvantages.","url":"https://www.getapp.com.au/compare/101485/2048243/brand24/vs/muck-rack","about":[{"@id":"https://www.getapp.com.au/software/101485/brand24#software"},{"@id":"https://www.getapp.com.au/software/2048243/muck-rack#software"}],"breadcrumb":{"@id":"https://www.getapp.com.au/compare/101485/2048243/brand24/vs/muck-rack#breadcrumblist"},"@id":"https://www.getapp.com.au/compare/101485/2048243/brand24/vs/muck-rack#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.com.au/#website"},"inLanguage":"en-AU","publisher":{"@id":"https://www.getapp.com.au/#organization"}},{"name":"Brand24","description":"Brand24 is a powerful, award-winning app for social listening. \n\nThousands of companies of all sizes use Brand24 to identify and analyze online conversations about their brands, products, and competitors. \n\nBrand24 collects publicly available data from various sources, e.g.\n– Social media \n– Blogs, forums, and review sites\n– News sites\n– Newsletters\n– Podcasts\n\nWhat can Brand24 do for you?\n1. Analyze the results of your marketing campaign with a hashtag – See how far your hashtags spread on social media.\n2. Assess the sentiment of online mentions – Discover how your audience feels about your messaging.\n3. Protect your brand reputation – Respond quickly to all negative comments online.\n4. Analyze your social media activities –  Look at engagement, number of interactions, sentiment, and more.\n6. Find influencers for your influencer marketing campaign – Brand24 shows you detailed post stats, including likes, comments, and shares.\n7. Find the most popular hashtags – Brand24’s Analysis tab will let you discover what hashtags will help you reach a wider audience.\n8. Prevent PR crises – Keep your online reputation safe and reply to dissatisfied customers.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/c20d6b1d-9c30-4a4d-a6e1-7bae58270cc4.png","url":"https://www.getapp.com.au/software/101485/brand24","@id":"https://www.getapp.com.au/software/101485/brand24#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":254},"offers":{"price":"199","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Linux, Chrome, Android, Platform ios, Platform ipad"},{"name":"Muck Rack","description":"Muck Rack is a public relations management software that helps businesses find verified journalists, share personalized pitches, track media coverage, and report on campaigns. It includes a media database, which allows PR professionals to gain insights into journalists’ profile information such as articles, beats, latest tweets, preferences, and contact details. \n\nBusinesses can create campaign-specific media lists with relevant journalists or import media lists into the platform and let Muck Rack automatically update job changes, beats, publications, and other information about media sources. It provides collaboration tools, which allows managers to track team activities including pitches, logs, notes, and more. Professionals can also utilize artificial intelligence and machine learning technologies to source new opportunities from across the web, social, TV, radio, and media outlets. \n\nJournalists can also use Muck Rack to automatically create and showcase portfolios, track the performance of stories, and improve their digital footprints. Other features include alerts, reporting, portfolio management, charting, trending stories, and more.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/fa0137b5-0d3e-49cd-b796-af1d42fa5f3d.jpeg","url":"https://www.getapp.com.au/software/2048243/muck-rack","@id":"https://www.getapp.com.au/software/2048243/muck-rack#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.2,"bestRating":5,"ratingCount":25},"operatingSystem":"Cloud"},{"@id":"https://www.getapp.com.au/compare/101485/2048243/brand24/vs/muck-rack#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Social Media Monitoring Software","position":2,"item":"/directory/1091/social-media-monitoring/software","@type":"ListItem"},{"name":"Brand24 vs Muck Rack","position":3,"item":"https://www.getapp.com.au/compare/101485/2048243/brand24/vs/muck-rack","@type":"ListItem"}]}]}
</script>