---
description: Get a quick and detailed side-by-side comparison for Outbrain vs theTradeDesk. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Outbrain vs theTradeDesk Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Advertising Agency Software](/directory/299/advertising/software) > [Outbrain \<span\>vs\</span\> theTradeDesk](https://www.getapp.com.au/compare/101419/2037787/outbrain/vs/the-trade-desk)

# Compare Outbrain vs theTradeDesk

Canonical: https://www.getapp.com.au/compare/101419/2037787/outbrain/vs/the-trade-desk

> Detailed comparison between Outbrain and theTradeDesk. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Outbrain | theTradeDesk |
| **Overall rating** | 3.9/5 | 4.4/5 |
| **Total Reviews** | 32 | 15 |
| **Starting Price** | USD 20.00 | - |
| **Free Trial** | - | - |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | Webinars |

## Key features

### Outbrain

- API
- Advertising Management
- Audience Targeting
- Budget Management
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Channel Management
- Click Tracking
- Contact Database
- Customer Segmentation
- Email Marketing
- Lead Management
- Multi-Campaign
- Multi-Channel Marketing
- Performance Management
- Personalization
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics

### theTradeDesk

- API
- Advertising Management
- Audience Targeting
- Budget Management
- Campaign Analytics
- Campaign Management
- Campaign Segmentation
- Click Tracking
- Contact Database
- Customer Segmentation
- Email Marketing
- Multi-Campaign
- Multi-Channel Marketing
- Performance Management
- Personalization
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics

## Links

- [View Outbrain Profile](https://www.getapp.com.au/software/101419/outbrain)
- [View theTradeDesk Profile](https://www.getapp.com.au/software/2037787/the-trade-desk)
- [View Original Comparison](https://www.getapp.com.au/compare/101419/2037787/outbrain/vs/the-trade-desk)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Outbrain vs theTradeDesk Comparison | GetApp Australia 2026","description":"Get a quick and detailed side-by-side comparison for Outbrain vs theTradeDesk. GetApp will help you learn more about each of these software benefits and disadvantages.","url":"https://www.getapp.com.au/compare/101419/2037787/outbrain/vs/the-trade-desk","about":[{"@id":"https://www.getapp.com.au/software/101419/outbrain#software"},{"@id":"https://www.getapp.com.au/software/2037787/the-trade-desk#software"}],"breadcrumb":{"@id":"https://www.getapp.com.au/compare/101419/2037787/outbrain/vs/the-trade-desk#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.com.au/compare/101419/2037787/outbrain/vs/the-trade-desk#webpage","publisher":{"@id":"https://www.getapp.com.au/#organization"},"inLanguage":"en-AU","isPartOf":{"@id":"https://www.getapp.com.au/#website"}},{"name":"Outbrain","description":"Outbrain is the worlds leading native advertising platform, guiding the digital discoveries of consumers around the globe. Genuinely connecting marketers, publishers, and the consumers in-between, Outbrain serves more than 275 billion recommendations, organically personalizing, and enhancing, the reader experience.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/90675eba-ac37-45be-a3c0-b58daf38e526.png","url":"https://www.getapp.com.au/software/101419/outbrain","@type":"SoftwareApplication","@id":"https://www.getapp.com.au/software/101419/outbrain#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":32,"ratingValue":3.9},"offers":{"price":"20","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"theTradeDesk","description":"The Trade Desk is a campaign and data management platform that helps advertisers handle operations related to audience mapping, cross-device targeting, video advertising, and more on a centralized platform. The data management platform (DMP) allows team members to conduct lookalike modeling, data element reporting, and audience segmentation based on multiple categories, such as basic, intermediate, and advanced.\n\nThe Trade Desk's mobile advertising tool enables staff members to track customer journeys and analyze ad performance across several devices, including desktops, mobile, and connected TVs. The native advertisement module lets employees create, test, track, and optimize creatives with details, such as logo, copy, image, and URL. It also allows advertisers to create and target viewability across skippable, non-skippable, muted, or un-muted video messages.\n\nThe Trade Desk offers an API, which allows businesses to integrate the platform with several third-party solutions. With the planner module, employees can identify high-value audiences based on custom parameters, such as goals, dates, budget, and geographical locations.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/8be78af8-4659-4b8e-a3b6-292570d7b3c9.png","url":"https://www.getapp.com.au/software/2037787/the-trade-desk","@type":"SoftwareApplication","@id":"https://www.getapp.com.au/software/2037787/the-trade-desk#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.com.au/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":15,"ratingValue":4.4},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Advertising Agency Software","position":2,"item":"/directory/299/advertising/software","@type":"ListItem"},{"name":"Outbrain vs theTradeDesk","position":3,"item":"https://www.getapp.com.au/compare/101419/2037787/outbrain/vs/the-trade-desk","@type":"ListItem"}],"@id":"https://www.getapp.com.au/compare/101419/2037787/outbrain/vs/the-trade-desk#breadcrumblist"}]}
</script>