---
description: Get a quick and detailed side-by-side comparison for Segment vs Lotame. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Segment vs Lotame Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Data Management Software](/directory/633/data-management/software) > [Segment \<span\>vs\</span\> Lotame](https://www.getapp.com.au/compare/101273/123547/segment/vs/lotame)

# Compare Segment vs Lotame

Canonical: https://www.getapp.com.au/compare/101273/123547/segment/vs/lotame

> Detailed comparison between Segment and Lotame. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Segment | Lotame |
| **Overall rating** | 4.7/5 | 4.5/5 |
| **Total Reviews** | 72 | 30 |
| **Starting Price** | USD 120.00 | USD 1.00 |
| **Free Trial** | Yes | - |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) |
| **Support** | Email/Help Desk, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Phone Support, 24/7 (Live rep) |
| **Training** | Documentation | In Person, Live Online, Webinars, Documentation |

## Key features

### Segment

- API
- Campaign Management
- Campaign Segmentation
- Customer Database
- Customer Segmentation
- Data Analysis Tools
- Data Capture and Transfer
- Data Import/Export
- Data Integration
- Data Migration
- Data Quality Control
- Data Security
- Engagement Tracking
- Identity Verification
- Information Governance
- Master Data Management
- Match & Merge
- Multi-Domain
- Reporting/Analytics

### Lotame

- API
- Campaign Management
- Campaign Segmentation
- Customer Database
- Customer Segmentation
- Data Analysis Tools
- Data Capture and Transfer
- Data Import/Export
- Data Integration
- Data Migration
- Data Quality Control
- Data Security
- Engagement Tracking
- Information Governance
- Master Data Management
- Performance Management
- Reporting/Analytics

## Links

- [View Segment Profile](https://www.getapp.com.au/software/101273/segment)
- [View Lotame Profile](https://www.getapp.com.au/software/123547/lotame)
- [View Original Comparison](https://www.getapp.com.au/compare/101273/123547/segment/vs/lotame)

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