---
description: Get a quick and detailed side-by-side comparison for Smile.io vs Marsello. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Smile.io vs Marsello Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/204/customer-loyalty/software) > [Smile.io \<span\>vs\</span\> Marsello](https://www.getapp.com.au/compare/100967/105827/smile-io/vs/goody)

# Compare Smile.io vs Marsello

Canonical: https://www.getapp.com.au/compare/100967/105827/smile-io/vs/goody

> Detailed comparison between Smile.io and Marsello. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Smile.io | Marsello |
| **Overall rating** | 4.9/5 | 4.3/5 |
| **Total Reviews** | 67 | 104 |
| **Starting Price** | USD 199.00 | USD 60.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) |
| **Support** | Email/Help Desk, Knowledge Base, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Key features

### Smile.io

- Activity Dashboard
- Activity Tracking
- Communication Management
- Customer Activity Tracking
- Customer Profiles
- Customisable Branding
- Customizable Templates
- Discount Management
- Email Marketing
- Loyalty Program
- Membership Management
- Multi-Channel Marketing
- Performance Metrics
- Point of Sale (POS)
- ROI Tracking
- Referral Tracking
- Reporting/Analytics
- Rewards Management
- Social Media Integration
- Social Promotion

### Marsello

- Activity Dashboard
- Activity Tracking
- Communication Management
- Customer Activity Tracking
- Customer Profiles
- Customisable Branding
- Customizable Templates
- Discount Management
- Email Marketing
- Loyalty Program
- Membership Management
- Multi-Channel Marketing
- Performance Metrics
- Point of Sale (POS)
- ROI Tracking
- Referral Tracking
- Reporting/Analytics
- Rewards Management
- Social Media Integration
- Social Promotion

## Links

- [View Smile.io Profile](https://www.getapp.com.au/software/100967/smile-io)
- [View Marsello Profile](https://www.getapp.com.au/software/105827/goody)
- [View Original Comparison](https://www.getapp.com.au/compare/100967/105827/smile-io/vs/goody)

-----

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