---
description: Get a quick and detailed side-by-side comparison for Belly vs Smile.io. GetApp will help you learn more about each of these software benefits and disadvantages.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Belly vs Smile.io Comparison | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Customer Loyalty Software](/directory/204/customer-loyalty/software) > [Belly \<span\>vs\</span\> Smile.io](https://www.getapp.com.au/compare/100965/100967/belly/vs/smile-io)

# Compare Belly vs Smile.io

Canonical: https://www.getapp.com.au/compare/100965/100967/belly/vs/smile-io

> Detailed comparison between Belly and Smile.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Belly | Smile.io |
| **Overall rating** | 3.8/5 | 4.9/5 |
| **Total Reviews** | 9 | 67 |
| **Starting Price** | USD 129.00 | USD 199.00 |
| **Free Trial** | - | Yes |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, Knowledge Base, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Documentation | Live Online, Webinars, Documentation, Videos |

## Key features

### Belly

- CRM
- Customer Activity Tracking
- Discount Management
- Email Marketing
- Loyalty Cards
- Loyalty Program
- Rewards Management
- Social Media Integration

### Smile.io

- API
- Activity Tracking
- Customer Activity Tracking
- Customer Profiles
- Customisable Branding
- Dashboard
- Discount Management
- Email Marketing
- For Customer Referrals
- Gamification
- Loyalty Program
- Membership Management
- Performance Metrics
- Point of Sale (POS)
- Referral Tracking
- Rewards Management
- Social Media Integration
- eCommerce Management

## Links

- [View Belly Profile](https://www.getapp.com.au/software/100965/belly)
- [View Smile.io Profile](https://www.getapp.com.au/software/100967/smile-io)
- [View Original Comparison](https://www.getapp.com.au/compare/100965/100967/belly/vs/smile-io)

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