---
description: Learn more about Segment. We provide Australian business users the most detailed information on pricing, benefits, and disadvantages of software that will make your choice easier.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Segment Reviews, Cost & Features | GetApp Australia 2026
---

Breadcrumb: [Home](/) > [Data Management Software](/directory/633/data-management/software) > [Segment](/software/101273/segment) > [Segment Alternatives](https://www.getapp.com.au/alternatives/101273/segment)

# Alternatives to Segment

Canonical: https://www.getapp.com.au/alternatives/101273/segment

> Explore the top alternatives to Segment. Compare features, ratings, and reviews to find the best software for your needs.

-----

## Top Alternatives

1. **Google Analytics 360** — 4.7/5 (8091 reviews) — Enterprise-class web analytics
   - [View profile](https://www.getapp.com.au/software/90997/google-analytics)
   - [Compare vs Segment](https://www.getapp.com.au/compare/90997/101273/google-analytics/vs/segment)
2. **BlueConic** — 4.3/5 (13 reviews) — Customer growth platform powered by real-time AI decisioning
   - [View profile](https://www.getapp.com.au/software/2083383/blueconic)
   - [Compare vs Segment](https://www.getapp.com.au/compare/101273/2083383/segment/vs/blueconic)
3. **Mixpanel** — 4.5/5 (146 reviews) — Powerful, self-serve product analytics.
   - [View profile](https://www.getapp.com.au/software/90837/mixpanel)
   - [Compare vs Segment](https://www.getapp.com.au/compare/90837/101273/mixpanel/vs/segment)
4. **Amplitude** — 4.6/5 (67 reviews) — App, web and mobile analytics software
   - [View profile](https://www.getapp.com.au/software/102815/amplitude)
   - [Compare vs Segment](https://www.getapp.com.au/compare/101273/102815/segment/vs/amplitude)
5. **Tableau** — 4.6/5 (2351 reviews) — Visual analytics platform for data exploration
   - [View profile](https://www.getapp.com.au/software/90797/tableau-software)
   - [Compare vs Segment](https://www.getapp.com.au/compare/90797/101273/tableau-software/vs/segment)
6. **Ortto** — 4.6/5 (113 reviews) — Build journeys that drive revenue.
   - [View profile](https://www.getapp.com.au/software/100396/autopilot)
   - [Compare vs Segment](https://www.getapp.com.au/compare/100396/101273/autopilot/vs/segment)
7. **Apteco FastStats** — 4.8/5 (9 reviews) — Data analysis platform
   - [View profile](https://www.getapp.com.au/software/2074338/apteco-faststats)
   - [Compare vs Segment](https://www.getapp.com.au/compare/101273/2074338/segment/vs/apteco-faststats)
8. **Hotjar** — 4.6/5 (540 reviews) — Digital experience insights for any business selling online
   - [View profile](https://www.getapp.com.au/software/101789/hotjar)
   - [Compare vs Segment](https://www.getapp.com.au/compare/101273/101789/segment/vs/hotjar)
9. **Microsoft Clarity** — 4.8/5 (56 reviews) — See what your users want—with Clarity
   - [View profile](https://www.getapp.com.au/software/2051298/microsoft-clarity)
   - [Compare vs Segment](https://www.getapp.com.au/compare/101273/2051298/segment/vs/microsoft-clarity)
10. **Mailchimp** — 4.5/5 (17603 reviews) — Email and SMS marketing automation platform
    - [View profile](https://www.getapp.com.au/software/8268/mailchimp)
    - [Compare vs Segment](https://www.getapp.com.au/compare/8268/101273/mailchimp/vs/segment)
11. **Bloomreach** — 4.8/5 (56 reviews) — Bloomreach personalizes the e-commerce experience
    - [View profile](https://www.getapp.com.au/software/2046593/bloomreach)
    - [Compare vs Segment](https://www.getapp.com.au/compare/101273/2046593/segment/vs/bloomreach)
12. **Snowplow BDP** — 4.8/5 (9 reviews) — Data collection platform for small to large businesses
    - [View profile](https://www.getapp.com.au/software/117707/snowplow-insights)
    - [Compare vs Segment](https://www.getapp.com.au/compare/101273/117707/segment/vs/snowplow-insights)
13. **Scal-e** — 4.9/5 (15 reviews) — Omnichannel marketing system with customer loyalty programs
    - [View profile](https://www.getapp.com.au/software/129119/scal-e)
    - [Compare vs Segment](https://www.getapp.com.au/compare/101273/129119/segment/vs/scal-e)
14. **Intelligent Engagement Platform** — 4.0/5 (1 reviews) — Customer engagement and experience software
    - [View profile](https://www.getapp.com.au/software/2054339/customer-data-platform)
    - [Compare vs Segment](https://www.getapp.com.au/compare/101273/2054339/segment/vs/customer-data-platform)
15. **Marketo Engage** — 4.3/5 (710 reviews) — AI-powered marketing automation platform
    - [View profile](https://www.getapp.com.au/software/990/marketo-lead-management)
    - [Compare vs Segment](https://www.getapp.com.au/compare/990/101273/marketo-lead-management/vs/segment)
16. **SAS Viya** — 4.4/5 (12 reviews) — Cloud native AI and analytics platform
    - [View profile](https://www.getapp.com.au/software/2065099/sas-viya)
    - [Compare vs Segment](https://www.getapp.com.au/compare/101273/2065099/segment/vs/sas-viya)
17. **Meiro** — 4.9/5 (22 reviews) — Creating actionable customer profiles from data
    - [View profile](https://www.getapp.com.au/software/2075494/meiro)
    - [Compare vs Segment](https://www.getapp.com.au/compare/101273/2075494/segment/vs/meiro)
18. **LiveRamp** — 4.4/5 (5 reviews) — The leading data collaboration partner
    - [View profile](https://www.getapp.com.au/software/101917/liveramp)
    - [Compare vs Segment](https://www.getapp.com.au/compare/101273/101917/segment/vs/liveramp)
19. **WebEngage** — 4.5/5 (32 reviews) — Marketing Automation \& Customer Data Platform for Enterprise
    - [View profile](https://www.getapp.com.au/software/90653/webengage)
    - [Compare vs Segment](https://www.getapp.com.au/compare/90653/101273/webengage/vs/segment)
20. **Hevo** — 4.7/5 (110 reviews) — No-code, data pipeline for advanced ETL, ELT and Reverse ETL
    - [View profile](https://www.getapp.com.au/software/2054020/hevo)
    - [Compare vs Segment](https://www.getapp.com.au/compare/101273/2054020/segment/vs/hevo)

## Related Categories

- [Data Management Software](https://www.getapp.com.au/directory/633/data-management/software)
- [Master Data Management Software](https://www.getapp.com.au/directory/1159/master-data-management/software)
- [Data Quality Software](https://www.getapp.com.au/directory/1337/data-quality/software)
- [Customer Data Platform Software](https://www.getapp.com.au/directory/1425/customer-data-platform/software)
- [Personalisation Software](https://www.getapp.com.au/directory/609/personalization-behavioral-targeting/software)

## Links

- [View on GetApp](https://www.getapp.com.au/alternatives/101273/segment)
- [View Product Profile](https://www.getapp.com.au/software/101273/segment)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/alternatives/101273/segment> |
| de-AT | <https://www.getapp.at/alternatives/101273/segment> |
| en | <https://www.getapp.com/business-intelligence-analytics-software/a/segment/alternatives/> |
| en-AE | <https://www.getapp.ae/alternatives/101273/segment> |
| en-AU | <https://www.getapp.com.au/alternatives/101273/segment> |
| en-CA | <https://www.getapp.ca/alternatives/101273/segment> |
| en-GB | <https://www.getapp.co.uk/alternatives/101273/segment> |
| en-IE | <https://www.getapp.ie/alternatives/101273/segment> |
| en-NZ | <https://www.getapp.co.nz/alternatives/101273/segment> |
| en-SG | <https://www.getapp.sg/alternatives/101273/segment> |
| en-ZA | <https://www.getapp.za.com/alternatives/101273/segment> |
| es | <https://www.getapp.es/alternatives/101273/segment> |
| es-CL | <https://www.getapp.cl/alternatives/101273/segment> |
| es-CO | <https://www.getapp.com.co/alternatives/101273/segment> |
| es-MX | <https://www.getapp.com.mx/alternatives/101273/segment> |
| fr | <https://www.getapp.fr/alternatives/101273/segment> |
| fr-BE | <https://fr.getapp.be/alternatives/101273/segment> |
| fr-CA | <https://fr.getapp.ca/alternatives/101273/segment> |
| nl | <https://www.getapp.nl/alternatives/101273/segment> |
| nl-BE | <https://www.getapp.be/alternatives/101273/segment> |
| pt | <https://www.getapp.com.br/alternatives/101273/segment> |
| pt-PT | <https://www.getapp.pt/alternatives/101273/segment> |

-----

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